Another very effective online marketing method is using online directories such as Google+ Local. When you do a Google search, these are the listings you see at the top of the page with their addresses and markers showing them on a map. Again, if you are in these search results, you're in, especially since in many cases, these results take up at least half the page. Optimizing these directory listings is also important. Many of these sites have reviews of your business, and you can post videos, photos and other info. It's almost like a mini-website for your business where users can find out all the pertinent info and see what others have experienced when doing business with you.
One more method that can be VERY effective for businesses both small and large is video marketing. Video marketing works extremely well especially for businesses that offer something people need right away. For instance, emergency lock services, window repair or replacement or trauma cleanup. When shoppers see your video at the top of the search results, if it instills feelings of trust and reliability for your business, again, the phone WILL ring.When many small business owners think of local internet marketing, they think of their website. The first thing that comes to mind is, "I already have a website. Isn't that enough?" Good question. The answer I always give is, "That depends. Is it making you money?" Many business owners don't have an answer, either because they have no way of tracking their traffic and conversions or (and this is most) they don't even realize a website is SUPPOSED to make you money. If it doesn't, why have one at all?
