NEW ORLEANS - The New Orleans Pelicans and Louisiana-based Smoothie King have
reached a 10-year agreement to rename the New Orleans Arena as the Smoothie King
Center.
Maglia Italia Euro 2016 . Pelicans President
Dennis Lauscha said such a deal had been a "gigantic" piece of owner Tom Bensons
business plan since he bought the long-struggling small-market franchise from
the NBA in the spring of 2012. "Finding a naming rights partner was key to the
long-term financial viability of this franchise in this market," Lauscha said.
Benson, who has owned the Saints since 1985, purchased citys NBA franchise —
formerly called the Hornets — for $338 million and has consolidated the
headquarters and many of the business operations of both clubs. The hope was
that with the two franchises sharing resources and cross-promoting one another,
the region could better support two major professional sports teams. Officials
with both the club and Smoothie King declined to release financial terms of the
deal, which also gives Smoothie King an option for a 10-year extension. Smoothie
King owner Wan Kim said sponsoring an NBA arena in New Orleans helps his company
demonstrate its commitment to the community where it is based while promoting
its brand globally. Smoothie King, founded in suburban New Orleans in 1973, has
674 locations in 31 states and in Asia, and is looking to expand both nationally
and overseas, Smoothie King President Tom OKeefe said. Of 30 NBA cities, 21
currently have Smoothie King franchises, he said. The arena is officially being
renamed on Thursday, in time for next weeks NBA All-Star festivities in New
Orleans. Kim, a native of South Korea who attended college and business school
in the United States, bought the company in July 2012. He said he initially
considered moving its headquarters to Atlanta or Dallas. "I started to realize a
lot of people who live in New Orleans, for them, its very difficult to leave the
city," Kim said. "Its a very different city. Its very unique, culturally, and I
did start to see why people didnt want to move. "At the same time, I did feel
our root is here and I shouldnt give up on that," Kim said. "Not only did we
decide not to move out, but we are pretty much telling you (with the naming
rights deal) that our group is here and we are sticking with it." As part of the
agreement, Smoothie King will be airing commercials during Pelicans broadcasts,
as well as sponsoring pregame and postgame segments. The companys smoothies will
also be available at concession stands around the arena. Team officials said
there were "two or three" other candidates for a naming rights deal, but that
Smoothie Kings interests seemed most aligned with the Bensons goals of promoting
the business climate in his home state. "Theres no more perfect story to say how
businesses can root themselves in New Orleans and grow," said Rita Benson
LeBlanc, Bensons granddaughter and a part owner of the Pelicans and Saints. She
added that the agreement is "a testament to how New Orleans has recovered (from
Hurricane Katrina) and how Louisiana is redefining itself as an economic
development engine." The deal might have been completed before this season
began, but because Smoothie King products contain nutritional supplements, NBA
rules required that all of the companys products be tested to ensure there were
no banned substances. LeBlanc said that process took about eight months. "We
couldnt have any question as to what are the contents of the products that
Smoothie King actually offers," LeBlanc said.
Maglia Eder 2016 . Vaives lawyer Trevor
Whiffen claims the former 50-goal man wasnt provided with a copy of the claim
beforehand and that he would not have agreed to the allegations made against the
NHL had he been asked to review its contents.
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. The lawyers filed a 33-page amended complaint Tuesday in federal court in
Manhattan, expanding on the suit originally filed Oct. 3 in New York Supreme
Court. Arbitrator Fredric Horowitz last week refused to compel Selig to testify
in the grievance, a