Analysis of domestic furniture enterprises and can not grow? | Forum

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Deleted user Dec 5 '16, 09:13PM

Earlier, according to the National Development and Reform Commission released the beginning of 2011, the first time to an industry's attitude was included in the "key identified areas",furniture rattan dining patio set the station to the "scientific and technological innovation" .

However, China 's furniture industry, such a huge piece of cake for lack of industry, "professional" business, over the years the enterprise "more and scattered" state. Even several leading domestic brands, but also rarely break out from. The furniture as the country's total output value accounted for 1/3, exports close to 50% of the total export volume of the Pearl River Delta, facing the furniture industry re-positioning.

With the improvement of people's living standard, the acceleration of urbanization, the increase of residential area, the development of tourism industry, the development of tourism, the development of tourism industry, the development of tourism industry, , For the furniture industry to provide a broad market. At the same time, the domestic market demand for furniture, personalized, cultural taste, fashion trends, safety and environmental protection requirements also continue to improve. Furniture industry in ensuring domestic market share at the same time,bistro outdoor table sets the export market should also make a difference.

It is understood that in the United States, the price of furniture is the most expensive, and even more than home appliances. But the United States the high price of furniture and excellent quality are rare in the country. First, the US furniture are green products, followed by the design of the United States almost classic sections of furniture, consumption time to meet the aesthetic needs of life.

At present, in the export market, Western developed countries such as the United States, the European Union and Japan are still the main export destination of furniture, developed countries, China's furniture imports accounted for more than 70% of exports, there are many furniture market to be developed, export market Greater development space, but at the same time to face trade protectionism and environmental protection issues.

Experts believe that the implementation of "both inside and outside simultaneously, walking on two legs," the Chinese furniture industry must do the next five years. Domestic furniture enterprises to actively expand the Middle East, Eastern Europe, South America,plastic long beach chair Southeast Asia, Africa and other emerging markets, and the country's secondary and tertiary markets and rural markets to establish a reasonable business model to ensure that the existing foreign market share is not lost. . And to accelerate the implementation of brand strategy to enhance the furniture industry as a whole brand awareness, and to establish the brand's opportunity to strengthen product development and quality management, and enhance the level of business services. In addition, the transformation and upgrading of the industry is the only way to achieve sustainable development of the industry.