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We are in Steve Prefontaine Hall, a glass-roofed exhibition space at Nike’s headquarters in Beaverton, Ore., on a rainy morning in <a href="http://www.footwearoutletshop.com">http://www.footwearoutletshop.com</a> February. Geese honk on a pond outside. Holts is holding a shoe identical to the ones dangling beside him: the VaporMax, whose distinguishing feature is a sole resembling bubble wrap. There’s no foam, no rubber—just clear, tubular, thermoplastic polyurethane (TPU) bags filled with air (nitrogen, to be precise). “This innovation is going to take us a big leap forward in the marketplace with runners,” Holts says. Figuring out how to make the VaporMax took seven years, he explains.
Back when Nike started on the shoe, the company dominated the American sneaker market so thoroughly that its rivals seemed to have surrendered. Others sold shoes, but only Nike sold cool. With LeBron James and Michael Jordan, a <a href="http://www.outletcollectionsale.com">Nike Air Max Cheap Ireland</a> brand man since 1984, under contract, the company set the trends in basketball shoes, and basketball set the trends in the broader market. In 2010, according to Sporting Goods Intelligence Inc., Nike accounted for 40 percent of the U.S. athletic footwear market; five years later the number was 46 percent.
Recently, though, Nike’s rivals have reawakened. James now competes for the NBA spotlight with Stephen Curry, the reigning league MVP, who jumped from Nike to Under Armour Inc. in 2013, helping to triple the upstart brand’s annual footwear sales in three years. And even Jordan can’t command the buzz of hip-hop artist Kanye West and his signature Adidas shoe, the Yeezy, which has supplanted the Air Jordan as the prime status symbol among sneakerheads. West had been Nike’s biggest non-athlete endorser until he left in 2013, citing Adidas’s willingness to pay him royalties Nike wouldn’t. By the time his first Adidas shoe came out, in February 2015, consumers were also flocking to <a href="http://www.sportswearclearance.com">Cheap Nike Air Max For Men</a> the company’s classic Stan Smith and Superstar low-tops and its new Boost running line. The following year, Adidas AG’s U.S. footwear market share increased almost 83 percent, according to NPD Group Inc.
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Seats
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Seats
Everything about these seats
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Stools
Ok, the excellent stools
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Cushions
Everybody knows how vital
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Couches
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Georgia’s nuclear mess is about to get <a href="http://www.officialbearsshops.com/shop-by-players-will-sutton-jersey-c-2_52.html">http://www.officialbearsshops.com/shop-by-players-will-sutton-jersey-c-2_52.html</a> way messier now that the chief contractor on the Plant Vogtle expansion has fled to bankruptcy court.
So a new race is underway to see who can nab enough bubble wrap to insulate themselves from a fresh round of costly shocks.
So far, Georgia Power has sidestepped virtually all of the financial reckoning on its own project. Billions of dollars in past Vogtle overruns and delays will be borne by Georgia consumers or already have been by the contractor, Westinghouse Electric Company.
I suspect leaders of Georgia Power and parent Southern Company would like to keep dodging on this one.
A partial federal bailout from taxpayers perhaps? Southern CEO Tom Fanning has been spending a lot of time in Washington D.C. talking about continuation of nuclear energy development being in “our national security interest.”
And what about convincing the elected Georgia Public Service Commission that if work on Vogtle continues, mom and pop customers and <a href="http://www.officialbengalssales.com/shop-by-players-carlos-dunlap-jersey-c-1_13.html">http://www.officialbengalssales.com/shop-by-players-carlos-dunlap-jersey-c-1_13.html</a> not the big utility will be the ones most on the hook?
No such action has been taken or even officially proposed. Yet.
But don’t be surprised to see pressure in that direction later this year if the Vogtle expansion survives.
I asked Fanning about who might shoulder the risk going forward. He talked maybe an “amendment to the current regulatory regime.” My translation: get the PSC to put more on ratepayers. He mentioned potential additional help from the feds, who already committed billions for loan guarantees and tax credits on the project.
And, drumroll, Fanning brought up the option of his own shareholders ultimately bearing some risk.
“I just don’t know,” he said. “It’s hard to speculate on anything like that until we see the data” from an evaluation of what it might take to <a href="http://www.officialbengalsshop.com/shop-by-players-tayo-fabuluje-jersey-c-2_118.html">Tayo Fabuluje Kids Jersey</a> complete the expansion.
Low-profile risk
Shareholder risk is an especially unhappy phrase at a company like Southern, where Fanning loves to chat about the corporation’s low-risk profile. Southern, like many big utilities, has been the kind of place you could stash your cash and watch the dividends roll off the conveyor belt.
At the company’s annual meeting Wednesday, I met shareholders who also pay Georgia electric bills.
That leads to conflicting allegiances.
Richard Dent, an Atlanta retiree, likes his Southern dividends, but he told me he’s worried about power bills continuing to grow. (A typical Georgia Power residential customer already pays about $100 a year in fees for financing and profits on the Vogtle project.)
“It concerns me that the PSC continues to cave in to Georgia Power,” Dent said. “I’d like to see the PSC have more backbone.”
Jerry Stober of Carroll County is a big supporter of nuclear power. His wife, Angie, bought Southern stock for its predictability, but she told me the company shouldn’t try to transfer all additional overruns onto others.
“If they put it all on ratepayers, that’s not right,” she said.
Had things gone better with Vogtle over the years, Southern’s leaders would have looked pretty sharp.
By pushing for contracts that put much <a href="http://www.officialbuccaneersshop.com/shop-by-players-gosder-cherilus-jersey-c-1_22.html">Gosder Cherilus Youth Jersey</a> of the financial risk on contractors, they buffered the company — and Georgia Power customers — from lots of costs of adding two new reactors.
But Vogtle’s problems were so numerous and monumental that those efforts weren’t enough.