the impact is far-reaching, both to destroy their own, but also to celebrity reputation discredited, resulting in credibility crisis, which is celebrities do not want to see, but also enterprises should be reasonable to avoid the problem. Speculation success of the brand a few, but there are some brand speculation is too large,

the media exposure. Now many of the country's film stars are floor business owners invited to do the image of the spokesperson, through the stars to prove its product quality is different, but in fact, industry professionals know that the star endorsement and product quality is not much relationship.

Wood flooring as the main flooring materials, and people's lives are closely related to its quality and good or bad decision whether the normal use of the product, and the star can not be completely equal with the equal number. As a rational consumer, in the purchase of wood flooring products more consideration is the product of the wear resistance,

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