锘? Title: Is logo design magic? It's true and in fact it is a
beautiful thing: a good logo can seem magical. Here is the plain truth about
logo design: a good designer will spend tens of hours (or more) in developing a
company logo. A respectable logo requires research
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brainstorming and a great attention to craft. Design firms charge about $125 an
hour for creative and freelancers charge around $75. People must begin to
understand the value of good design and the work that it requires. Please go to
http:www.logosarea to get your Logo designed. It simply costs that much to run
the business with good designers, competent support, decent facilitiesequipment
and come out of it with a fair profit. If hiring a good design firm or
freelancer is still too much for you to swallow here's another option ? go to a
good book store and pick up a good logo book like: "Design Your Own Logo".
Though you might get it for $4.98 but how can one learn a skill that has taken
others years of schooling and experience to grasp? Unlike an icon or a button
designed to go on your website, a logo is intended to be used on everything a
company owns and produces for the next decade or so. It represents the company.
It should be clear and simple but at the same time be rich with meaning. It
should reference some aspect of the company though at times it may be too
abstract for the viewer to immediately make the connection. Please go to
http:www.logosarea to get your Logo designed A good designer will begin by
spending a significant amount of time researching the company, it's industry and
the competition. This will be followed by dozens upon dozens of pencil sketches.
There's nothing magic about it, the process takes a significant amount of time.
In 1986 Paul Rand designed the logo for Steve Jobs Next Computers for $100,000 (
Playing by Mr. Rand's Rules ). That means that he potentially spent 1000 hours
in developing that logo. Don't get me wrong, the hours involved may seem long
and tedious but a logo to me is by far one of the most enjoyable kind of
projects to work on. Most designers go through their own variation of what I
believe is basically the same process. It begins with research. Research is
crucial -- among other things it should involve learning about the company,
finding out who their audience is, what the industry is like and what type of
imagery might be appropriate for inspiration. Following the research I like to
just let my brain spill -- I do dozens of really bad pencil sketches
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generating as many unique ideas as I can. When I feel that I've explored as many
possibilities as I can bear I then select several of my sketches and I turn to
the computer to rebuild and refine them. From those I then chose 2 or 3 that I
like enough to spruce up and present to the client. These first concepts are
designed in black and white only. I feel that this is important, it's a kind of
"lowest common denominator" insurance. Somewhere down the road nearly every
company is forced to use a black and white version of their logo for something.
If the design is first good in black and white then it can only get better with
color (well that's the theory anyhow). After this first presentation the client
has to chose which of the 2-3 logos is working or showing promise for them. 2-3
rounds of refinement (add color) and edits follow. Please go to
http:www.logosarea to get your Logo designed Never limit your design options.
Swooshes or any other visual devise should be explored and embraced -- but only
if and when they are used in a unique and meaningful way. Designers need to step
up and help clients better understand what good design is. Often working with a
client means teaching them about craft, making it clear that your design
decisions are based on knowledge and boldly expressing your opinion. Design is
not magic. It is largely a demonstrable process that takes most designers many
years to develop . A logo is pretty crucial Often it will be part of the first
or only impression that someone might get of your company -- on a business card
for example. It will be present on almost every product, package, piece of
company literature, and property a company may have. Your logo delivers a
message to people -- a poorly designed logo can speak volumes about the quality
of your services or product. A bad logo can often mean that your potential
customer is much less likely to take you seriously. A well researched and finely
crafted logo on the other hand can have a very positive influence on how your
audience perceives your company. The quality of the logo is not always
proportionate to the quality of the company, product or service that it
represents -- but not everyone out there will know that. Please go to
http:www.logosarea to get your Logo designed So what are you going to opt for? A
cheap, quick-fix short term logo? Or a relatively expensive, well-thought,
attractive
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log-lasting one? The ball is in your court. Author's Resource Box About:
LogosArea is one of the largest logo design firms in the world. Weve created a
unique business model designed to eliminate the hassles and uncertainty of
traditional logo design. Customers appreciate our streamlined, simplified
process, talented designers, and personal service. Thats why over 45,000 clients
have chosen LogosArea to design their logo .At LogosArea, our mission is to make
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