LAS VEGAS -- NASCAR got a boost Thursday when it announced it had signed a deal with Monster Energy to replace Sprint as the sponsor of its top series. Kevin Jepsen Twins Jersey .How much of a boost? NASCAR wouldnt say. But something likely is better than nothing as NASCAR faced the prospect of having its top series not sponsored, with Sprint departing after this season.NASCAR Chairman Brian France said Thursday it was a multiyear deal with options but would not comment on how much the deal was worth nor say what the name of what is currently the Sprint Cup Series would be starting in 2017. Monster also will sponsor the annual all-star race at Charlotte Motor Speedway.Theyre fun, France said. They know how to make a lot of plans, and when you see this unfold, theyre going to interact with our fan base differently, at the speedways in particular but all over the place. In market, theyve got some robust plans, depending on that.ESPNs Darren Rovell tweeted that the Monster deal is 40 percent ($20 million) of the current Sprint deal, which was estimated at $50 million. A powerful force in the energy drink category and 16.8 percent owned by Coca-Cola, Monster Energy turned a $546 million profit in 2015 and has been heavily involved in various forms of motorsports.Its a different kind of agreement for sure in that its got activation in different ways and media in different ways, France said at a news conference at the Wynn Las Vegas. But were quite pleased with the agreement, and no, there will be no changes at all [with how we operate].As a matter of fact, I think youre going to see some additional activation, additional things that will occur, so this is a more, not less, in that regard.Sprint announced in December 2014 it would not return after the 2016 season, and NASCAR has spent nearly the past two years searching for a replacement.Coming down to the wire to get a sponsor for 2017, NASCAR needed a sponsor if it didnt want to foot the bill for what the sponsor contributes to NASCAR as well as marketing the sport.Past sponsors R.J. Reynolds, Nextel and Sprint spent tens of millions of dollars promoting the sport. When Nextel signed its deal in 2003, it was reported its total spending was approximately $70-75 million a year.Sprint (which assumed the sponsorship through its Nextel merger) renegotiated its deal when it signed an extension for 2014 to 2016 that reports have pegged at closer to a $50 million minimum annual commitment. It also sponsored two exhibition races -- the preseason race at Daytona and the all-star race at Charlotte.[The priority is] just to see them promote the sport and maybe [bring] some fresh ideas, maybe just how we can come in with new ways of introducing it to the fans, NASCAR team owner Rick Hendrick said.Monster has been involved in NASCAR for several years, currently sponsoring Kurt Busch and previously his brother Kyle. Kyle is sponsored by Nos, which is owned by Monster Beverage Company, in the Xfinity Series. Monster also has been involved in motorsports by sponsoring the Supercross motocross series. It plans to continue all those efforts. The energy, the vibe -- to work with them since 2012, its fun, its a lifestyle, its a brand that can translate to the youth, Kurt Busch said. There is so much that they connect with the youth and yet its a brand that is respected in all of motorsports.Their DNA ... is to give 200 bucks to a snowboarder at the X Games just to put their logo on a kids helmet that they thought had a chance at medaling. And now look at the potential and whats in front.However, Monster, which is the subject of class-action lawsuits and other legal challenges over the health impact of energy drinks, doesnt market directly to youth -- a key component of NASCARs marketing efforts.Our company has standard guidelines about the bottom age at which we market, and thats not inconsistent with what were hoping to do with our involvement here, Monster Chief Marketing Officer Mark Hall said. Its just really about being responsible.Monster will carry official energy drink status and any energy drink not currently sponsoring a driver in Sprint Cup will not be able to sponsor a Cup car, NASCAR spokesman David Higdon said.Higdon would not talk about the details of the grandfather clause and whether 5-Hour Energy, sponsor of Erik Jones at Furniture Row Racing, would be included -- as an energy shot, it is slightly different from an energy drink. 5-Hour Energy, according to the agency that handles its NASCAR marketing, has not gotten details yet from NASCAR on whether it will be affected.While Monster competitor Red Bull once owned a team in the sport and then got out as it struggled on the competition and marketing sides, Monster believes it can help NASCAR trend to a younger demographic.We do have some ideas about how we can make NASCAR more attractive to what I would call a different audience than is currently there without detracting from what is already a great audience and a great fan base, Hall said. Like I said earlier, we have experience with that, and those fans do relate to our brand, and we think theres an opportunity to bring some new ones in. Harmon Killebrew Jersey . The Vancouver coach and an announced sellout crowd of 18,910 watched in dismay as the Canucks lost 7-4 to the New York Islanders on Monday night by squandering a 3-0 lead in the third period. Kirby Puckett Twins Jersey . McPhee said that Ovechkins father Mikhail is in stable condition after having the surgery this week and is no longer in intensive care. "Weve told him to stay as long as necessary with your dad," he said. Ovechkin and his Russian national team were eliminated from the mens hockey tournament in Sochi on Wednesday with a 3-1 quarter-final loss to Finland. http://www.baseballtwinsgear.com/Kennys-Vargas-Jersey/ . Terms of the deal were not immediately available. The 26-year-old finished last season with Clevelands Triple-A affiliate in Columbus after signing with the Indians in August. A last-gasp goal to Germany has denied the Matildas a crucial Rio Olympics group win, holding Australias women to a 2-2 draw in Sao Paulo.German captain Saskia Bartusiak drove in an 88th-minute equaliser at Arena Corinthians on Saturday night (Sunday AEST), just as the Matildas thought earlier goals to Sam Kerr and Caitlin Foord were enough to jumpstart their faltering campaign.After Wednesdays shock loss to Canada, three points here would have been more than useful as they attempt to progress beyond the group stage.The result leaves them in third place in Group F and three points adrift of second-placed Germany, with the top two nations from each group plus the two highest-ranked third-placed sides qualifying for the quarter-finals.Kerr netted the opener in the sixth minute, taking advantage of a swift break by Caitlin Foord to execute a solid finish.Australias defence was markedly improved in the first half, as Germany struggled for a clear shot on goal.Foord rewarded their efforts jjust before halftime, hammering home a cross from co-captain Lisa De Vanna. Byung-Ho Park Twins Jersey. ermany quickly struck back.It came from young Bayern Munich midfielder Sara Daebritz, who executed an outrageous one-time finish with the outside of her right boot.Matildas custodian Lydia Williams was a safe pair of hands, pulling off several impressive saves including a bullet from striker Anja Mittag.Foord fluffed decent second-half chances to add to her goal tally, but Australias at times frightening counter-attack kept coming at their world No.2 opponents.Substitute Michelle Heyman ignited her side, putting herself about and driving hard at Germanys defence and laying off to Kyah Simon for a stinging shot that sailed just wide.But it was all for nothing once Bartusiak bundled home from close range.The Matildas play their final group game against Zimbabwe on August 9. Cheap NFL Jerseys Cheap NFL Jerseys China Cheap Jerseys From China Cheap NFL Jerseys Authentic Wholesale Jerseys China Cheap NFL Jerseys China NFL Cheap Jerseys ' ' ' 

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