LAS VEGAS -- NASCAR got a boost Thursday when it announced it had signed a deal
with Monster Energy to replace Sprint as the sponsor of its top series.
Kevin Jepsen Twins Jersey .How much of a
boost? NASCAR wouldnt say. But something likely is better than nothing as NASCAR
faced the prospect of having its top series not sponsored, with Sprint departing
after this season.NASCAR Chairman Brian France said Thursday it was a multiyear
deal with options but would not comment on how much the deal was worth nor say
what the name of what is currently the Sprint Cup Series would be starting in
2017. Monster also will sponsor the annual all-star race at Charlotte Motor
Speedway.Theyre fun, France said. They know how to make a lot of plans, and when
you see this unfold, theyre going to interact with our fan base differently, at
the speedways in particular but all over the place. In market, theyve got some
robust plans, depending on that.ESPNs Darren Rovell tweeted that the Monster
deal is 40 percent ($20 million) of the current Sprint deal, which was estimated
at $50 million. A powerful force in the energy drink category and 16.8 percent
owned by Coca-Cola, Monster Energy turned a $546 million profit in 2015 and has
been heavily involved in various forms of motorsports.Its a different kind of
agreement for sure in that its got activation in different ways and media in
different ways, France said at a news conference at the Wynn Las Vegas. But were
quite pleased with the agreement, and no, there will be no changes at all [with
how we operate].As a matter of fact, I think youre going to see some additional
activation, additional things that will occur, so this is a more, not less, in
that regard.Sprint announced in December 2014 it would not return after the 2016
season, and NASCAR has spent nearly the past two years searching for a
replacement.Coming down to the wire to get a sponsor for 2017, NASCAR needed a
sponsor if it didnt want to foot the bill for what the sponsor contributes to
NASCAR as well as marketing the sport.Past sponsors R.J. Reynolds, Nextel and
Sprint spent tens of millions of dollars promoting the sport. When Nextel signed
its deal in 2003, it was reported its total spending was approximately $70-75
million a year.Sprint (which assumed the sponsorship through its Nextel merger)
renegotiated its deal when it signed an extension for 2014 to 2016 that reports
have pegged at closer to a $50 million minimum annual commitment. It also
sponsored two exhibition races -- the preseason race at Daytona and the all-star
race at Charlotte.[The priority is] just to see them promote the sport and maybe
[bring] some fresh ideas, maybe just how we can come in with new ways of
introducing it to the fans, NASCAR team owner Rick Hendrick said.Monster has
been involved in NASCAR for several years, currently sponsoring Kurt Busch and
previously his brother Kyle. Kyle is sponsored by Nos, which is owned by Monster
Beverage Company, in the Xfinity Series. Monster also has been involved in
motorsports by sponsoring the Supercross motocross series. It plans to continue
all those efforts. The energy, the vibe -- to work with them since 2012, its
fun, its a lifestyle, its a brand that can translate to the youth, Kurt Busch
said. There is so much that they connect with the youth and yet its a brand that
is respected in all of motorsports.Their DNA ... is to give 200 bucks to a
snowboarder at the X Games just to put their logo on a kids helmet that they
thought had a chance at medaling. And now look at the potential and whats in
front.However, Monster, which is the subject of class-action lawsuits and other
legal challenges over the health impact of energy drinks, doesnt market directly
to youth -- a key component of NASCARs marketing efforts.Our company has
standard guidelines about the bottom age at which we market, and thats not
inconsistent with what were hoping to do with our involvement here, Monster
Chief Marketing Officer Mark Hall said. Its just really about being
responsible.Monster will carry official energy drink status and any energy drink
not currently sponsoring a driver in Sprint Cup will not be able to sponsor a
Cup car, NASCAR spokesman David Higdon said.Higdon would not talk about the
details of the grandfather clause and whether 5-Hour Energy, sponsor of Erik
Jones at Furniture Row Racing, would be included -- as an energy shot, it is
slightly different from an energy drink. 5-Hour Energy, according to the agency
that handles its NASCAR marketing, has not gotten details yet from NASCAR on
whether it will be affected.While Monster competitor Red Bull once owned a team
in the sport and then got out as it struggled on the competition and marketing
sides, Monster believes it can help NASCAR trend to a younger demographic.We do
have some ideas about how we can make NASCAR more attractive to what I would
call a different audience than is currently there without detracting from what
is already a great audience and a great fan base, Hall said. Like I said
earlier, we have experience with that, and those fans do relate to our brand,
and we think theres an opportunity to bring some new ones in.
Harmon Killebrew Jersey . The Vancouver coach
and an announced sellout crowd of 18,910 watched in dismay as the Canucks lost
7-4 to the New York Islanders on Monday night by squandering a 3-0 lead in the
third period.
Kirby Puckett Twins Jersey . McPhee said that
Ovechkins father Mikhail is in stable condition after having the surgery this
week and is no longer in intensive care. "Weve told him to stay as long as
necessary with your dad," he said. Ovechkin and his Russian national team were
eliminated from the mens hockey tournament in Sochi on Wednesday with a 3-1
quarter-final loss to Finland.
http://www.baseballtwinsgear.com/Kennys-Vargas-Jersey/
. Terms of the deal were not immediately available. The 26-year-old finished
last season with Clevelands Triple-A affiliate in Columbus after signing with
the Indians in August. A last-gasp goal to Germany has denied the Matildas a
crucial Rio Olympics group win, holding Australias women to a 2-2 draw in Sao
Paulo.German captain Saskia Bartusiak drove in an 88th-minute equaliser at Arena
Corinthians on Saturday night (Sunday AEST), just as the Matildas thought
earlier goals to Sam Kerr and Caitlin Foord were enough to jumpstart their
faltering campaign.After Wednesdays shock loss to Canada, three points here
would have been more than useful as they attempt to progress beyond the group
stage.The result leaves them in third place in Group F and three points adrift
of second-placed Germany, with the top two nations from each group plus the two
highest-ranked third-placed sides qualifying for the quarter-finals.Kerr netted
the opener in the sixth minute, taking advantage of a swift break by Caitlin
Foord to execute a solid finish.Australias defence was markedly improved in the
first half, as Germany struggled for a clear shot on goal.Foord rewarded their
efforts jjust before halftime, hammering home a cross from co-captain Lisa De
Vanna.
Byung-Ho Park Twins Jersey. ermany quickly
struck back.It came from young Bayern Munich midfielder Sara Daebritz, who
executed an outrageous one-time finish with the outside of her right
boot.Matildas custodian Lydia Williams was a safe pair of hands, pulling off
several impressive saves including a bullet from striker Anja Mittag.Foord
fluffed decent second-half chances to add to her goal tally, but Australias at
times frightening counter-attack kept coming at their world No.2
opponents.Substitute Michelle Heyman ignited her side, putting herself about and
driving hard at Germanys defence and laying off to Kyah Simon for a stinging
shot that sailed just wide.But it was all for nothing once Bartusiak bundled
home from close range.The Matildas play their final group game against Zimbabwe
on August 9.
Cheap NFL
Jerseys Cheap NFL Jerseys
China Cheap Jerseys From
China Cheap NFL Jerseys
Authentic Wholesale Jerseys
China Cheap NFL Jerseys
China NFL Cheap
Jerseys ' ' '
The Wall