FIFA has the World Cup, World Club Cup, the world's top event IP resources, although before the anti-corruption action for the entire association of great impact, but does not affect its several top events to attract more enterprises, hope that through them To expand their influence on the international stage. For Chinese enterprises, this is undoubtedly the best way to win. "I think this cooperation will once again narrow the distance between the World Cup and the Chinese audience, and we are already the fourth Chinese brand with the World Cup official sponsor, followed by the gradual growth of the Chinese brand, we also need more To more opportunities, through this world-class stage to more display of Chinese brands, issued our voice, to show our strength, which is also a better integration of FIFA http://www.xfifa.com/ organization in China and China has a great help, so This cooperation on both sides have a great strategic significance. "Vivo senior vice president Ni Xudong said.

Although the outside world for Chinese enterprises have FIFA have their own interpretation, but have to admit that FIFA has three Chinese companies as an official strategic partner, is indeed imperceptibly affect China's voice in the FIFA. "Diversity is the football world must accept, from Europe to China, we have more and more partners, sponsors from the expansion from the sports equipment to the field of smart phones from the FIFA point of view, this is a positive We also hope to see the development of football in China, we will see more and more Asian football team to participate in the 2026 World Cup, which also proved from China, and even the overall improvement of the quality of the football team in Asia. We are confident that we believe that the World Cup will be held in China in the near future. "FIFA Secretary-General Samra is not open to China's bid to host the World Cup.

FIFA cooperation with Chinese enterprises in fact precedent, as early as in the Blatter period, FIFA has already begun to throw an olive branch to Chinese enterprises: FIFA World Congress in 2015 invited Wang Jianlin to attend, when the act was seen as Is an important symbol, there are a lot of media analysis If the Chinese enterprises fully integrated FIFA, then it will greatly increase China's voice in the association. As Samla said, FIFA's series of reforms is a reflection of the globalization strategy of football, but also to the industrial reform in the Chinese football to bring seamless opportunities for convergence, "I think, with us The establishment of the partnership and the development of football in Asia, the future of Chinese football must be bright. "She said.