With the continuous development of science and technology, people's consumer level continues to improve, the development of the home industry has obvious five major changes in the trend,restaurant equipment stainless steel tables from these development characteristics, the wardrobe enterprises can understand the main direction of home industry development and transformation, combined with their own situation Make a timely development strategy adjustment.
1, O2O is home electric business transformation trendFor home building materials enterprises, "O2O" is the future business transformation of a trend to business. Consumers through the means, consumers can easily collect all kinds of suitable products. In the development of electricity on the basis of the traditional store features will be more comprehensive.O2O this "era" business model, the wardrobe industry is essential, because he solved the wardrobe consumption in the online and offline virtual reality integration of the consumption process optimization, product mass display,small plastic patio table and chairs fast collection of promotional information and fast Payment and other issues related to the user experience!
In addition to the electricity business platform, there are a number of line shop size of the wardrobe business, they also have the O2O mode of natural needs: they can use O2O mode to solve the problem of mass display products, IP addresses can be resolved around the dealer's customers precision "O2O" to help these excellent traditional enterprises to solve the Internet is the rapid development of the "touch the net" strategic issues! I believe that the traditional wardrobe business people can see to understand the business logic inside: "O2O" will become Wardrobe industry "just need"!
2, complex flow channels will continue to existIn the future, the complex circulation channels will continue to exist, the traditional consumer market will continue to exist, but with the development of the Internet, will bring changes to the traditional channels. With the intensification of competition, the price means will become a weapon to accelerate the reshuffle of the industry. And the dealer's profit margins will be compressed.
3, the market rebound trend is obviousAt present, home building materials prices make some of the enterprises of the dealer appeared "goods hoarding" phenomenon, there are good products are not sold, so only price promotions. However,black bar table and chairs wholesale despite the industry affected by price increases and price factors, but the market trend has not been so blocked, on the one hand due to increased sales demand, coupled with the country to speed up the process of urbanization, industry development space and Not shrinking; the other hand, all enterprises are seeking effective measures to deal with price increases and price cuts, the development of the industry is difficult but hope unlimited.
4, fine brand eraThe current home industry brand management or the traditional "extensive", and the future must be "fine" brand work. The trend of home building materials brand, in the planning of the brand structure when the strategic is not strong, and even some brands have no need for existence. So I think that only the strength of the enterprise is strong enough to develop multi-brand strategy, and to achieve the coordination between the multi-brand.To the status quo of the industry, the current home building materials business brands are common, lack of personalized brand. In the management of the brand experience is not yet mature, for the brand to bear the consumer group is not broken down, the enterprise does not understand the market, are for the brand and "hard" to do the brand.
5, the overall custom is the direction of home
For the future direction of the market, "custom custom home" will show a very strong demand, mainly in the wooden doors, wardrobe, cabinet customization needs will be higher. In the consumption patterns and consumption patterns, the market depends on home improvement company's package will be higher and higher, so similar to the scale of customization, can achieve large-scale production, so the relative individuality is the market is relatively easy to achieve. But whether custom or not, in the future home building materials enterprises also need classic products. Now the market are "no-name military", the need is more original brand.The future trend of the home market trends, mainly related to the Internet,furniture chaise lounge chair electricity business, the overall custom, brand and other direction of the development. For these five directions, wardrobe enterprises in the layout of the future planning and development, the need for more accurate positioning, on the one hand the need to ensure product quality design, on the other hand in the sales business, brand promotion needs to focus on the needs of the market now.
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