A MAN modelling women's lingerie? Andrej cheap cute lingerie Pejic proves a push-up bra can create serious cleavage... even for the truly flat-chested

A MAN modelling cheap lace lingerie women's lingerie? Andrej Pejic proves a push-up bra can create serious cleavage... even for the truly flat-chested Most lingerie firms might choose a Victoria's Secret-esque bombshell to model its latest push-up bra.

But though Dutch department store Hema has cheap lingerie online certainly cast a beauty in its new lingerie campaign, the fact that star model Andrej Pejic is actually a man makes him an unlikely choice.

While the 20-year-old cheap lingerie sites may look as stunning on the catwalk in Jean Paul Gaultier

womenswear as he does in Marc Jacobs menswear, can he really do the business when it comes to women's bras?

Career boost: cheap lingerie stores Dutch store Hema cast Mr Pejic in a campaign for its newest push-up bra to demonstrate what it could do for the truly flat-chested

In fact, the Serbian-born, Australian-raised supermodel is a clever choice.

Not only does Mr Pejic make headlines with every campaign he does, his notable lack of cleavage proves that Hema's new bra can give even the flattest chests some shape.