In internet marketing, the target market and the income generation factors are the ones that come into consideration in choosing the best business models. The best business model for internet marketing if these factors are considered will be the pay per click model and the email marketing model. These two models in internet marketing are the ones that not only have the most income potential, it is also effective to use and is employed by most internet marketing business. The pay per click model can be easily considered as the model with the most profit potential. This is due to the fact that pay per click ads will not require any purchase on your clients' part in order for you to earn money out of it.