Social media is a relatively new phenomenon, and marketing agencies have been quick to take advantage of it. Not only does it serve the purpose of providing backlinks, but it also has the potential to create a following for a brand by the online marketing agency fostering a community.

This can be done in many ways. Richmond Berks  Usually it will be a promotion or competition of some sort which encourages social media user's participation. It also encourages them to share it with their friends. If it's done well, it can result in the promotion "going viral" and being an amazing success.

Online marketing agencies can also be involved in more conventional aspects of marketing. This could be graphic design or logo design. A professionally designed marketing campaign can be a lot better than one done in-company, because these designers have experience on what appeals the most amount of people.