Let us take, for example, producers of powdered Andaman milk. Although they belong to different brands with different organizations and process management, they will still be expected to produce a powdered milk brand that is similar, in category. There will be differences in quality, taste and some other attributes. However, when you think of powdered milk, these products will have to fit the bill.Strictly speaking, commodities will often refer to wholesale or brandless goods. This means that the commodities will come from direct suppliers of these goods and do not go through the process of marketing, and branding.

A good example of this is oil. The supplier in this case does not matter. Oil is assumed to be oil, and that the use of such should not depend on the supplier. That is why, in commodities trading, once you've seen one barrel of oil, you've seen them all.Producers may want to have their products distinguishable from other products. To do this, they employ branding. Branding is the activities engaged to make a product, from a certain producer, stand out from other products of the same kind. Taking the milk example from earlier, we could give one of the producers the name, Moo Milk. It could be told apart from others because of its label, marketing, and container. It might differ a bit from other products in quality.

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