Olympics television is branching out into the fashion world, with NBC hiring two
Brazilian supermodels to appear on the networks late-night coverage of Rio 2016.
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.Alessandra Ambrosio and Adriana Lima, both of whom are Victorias Secret Angels
in their day jobs, will feature primarily on Ryan Seacrests after-hours show,
which will be largely human-interest and entertainment based.Adriana and
Alessandra are the perfect ambassadors to guide viewers through the celebrations
taking place outside of the competition, showcasing the off the field experience
for Olympic fans, Jim Bell, NBC Olympics executive producer, said in a press
release.Thats all well and good. Olympics coverage has long straddled the line
between sports news and entertainment, with the expansion into the celebrity
space borne out of the need to appeal to a broader audience beyond traditional
sports fans -- not to mention fill 6,755 hours of coverage. (Personally, I
wouldnt mind seeing that time filled with more Bob Costas.) Two famous
Brazilians teaching us their native language and local cuisine does add some
cultural dimension to what can be at times a rather bland broadcast. And with
soccer as a way of life in Brazil, perhaps Ambrosio and Lima can offer some
commentary on the sports themselves.But the move also reads as slightly cynical
against the long-term backdrop of the situation in Rio. Amid the Zika and ISIS
fears of the athletes, tourists and traveling press, theres also the constant
state of fear in which the locals live -- fear of government, of police, of
pollution, of poverty.The body parts that washed ashore near the Olympic beach
volleyball courts, the thousands of displaced poor who watched their favelas
bulldozed to make way for Olympic Village, the political turmoil of a corrupt
congress ousting a very impeachable president, the protesters and police
continuing to clash in the streets as calls for an Olympics boycott grow, the
billions in cost overruns and public spending amid the countrys worst recession
in 80 years, the unpaid officers warning tourists at the airport, Welcome to
Hell ... whoever comes to Rio de Janeiro will not be safe, the sewage flowing in
the waters where athletes will compete and through the streets where locals live
and play, the diseases far worse than Zika that have plagued Brazilians long
before sports fans began to take notice -- its much easier to overlook these and
other harsh realities when you have two pretty faces guiding your view.The
athletic achievement and heartwarming stories of triumph often serve to distract
from the darker side of the Games, but the use of Ambrosio and Lima is
problematic in other ways. Its a nod to the tired stereotype of hyper-sexualized
Brazilian women, which was invoked to disastrous effect by sponsors of the 2014
World Cup in Rio. The local and Western elite have historically reduced Brazil
to beachwear and body waxing, an image sold to tourists that largely boosts the
sex -- and sex trafficking -- industry.The perception that Brazilians hold a
liberal attitude toward sex and nudity comes at the expense of womens safety. A
2014 survey from Brazils Institute of Applied Economic Research found that 26
percent of respondents believed women who dressed in revealing clothing deserved
to be raped, while 58.5 percent believed there would be fewer rapes if women
behaved properly.Similarly, choosing supermodels to guide the cultural coverage
shows a disregard for women Olympics fans. If its a ploy for viewers, its very
clearly a ploy to gain male viewers. You could argue that that just makes
strategic sense, because the majority of Olympics ratings are driven by female
fans. But beautiful women are deployed throughout sports broadcasts whether or
not male viewers are in the minority.Some writers more optimistic than I are
holding out for the possibility that Ambrosio and Lima might lend their own
perspectives as native Brazilians on whats going on in their country. That very
well could be the case, and if so, I look forward to their insight. But neither
woman has been particularly outspoken when it comes to politics -- nor should
they have to be; thats not their job. And while Im sure they both have opinions
on the state of affairs in their home country, I think it might be asking too
much to expect a meaningful discussion on the social and economic impact of the
Olympics on an entertainment show moderated by Seacrest.Hopefully NBC isnt using
these two very beautiful women to mask the ugliness were seeing in Rio. We can
be entertained, but lets not be fooled.
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Booth picked up 65 caps after making her national team debut in 2002 at the age
of 17. She most recently played for Sky Blue FC of the National Womens Soccer
League. "It just felt like it was my time to move on," she said in a phone
interview from her hometown of Burlington, Ont.
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. LOUIS -- Roman Polak was celebrating even before Alexander Steen scored the
winning goal in Saturdays 4-2 win over the Carolina Hurricanes. Three weeks out
from competition, Australias sailors are still running into rubbish and forced
to stop their boats while training on Rios Olympic courses.While the raw sewage
at Marina da Gloria has been cleaned up, out on Guanabara Bay defending 470 gold
medallist Mat Belcher and his partner Will Ryan are still encountering obstacles
ranging from dead animals to plastic bags.Two or three times a day we would be
caught up with rubbish on our foil, Belcher told AAP from Rio.We need to stop,
slow the boat down completely and raise our foils.Its getting better, hopefully
we can get it down to one or two a week.But, despite organisers assurances,
Belcher fears rubbish could play a dramatic role in the medal race.Yeah,
absolutely that could happen, he said.What weve been told is theyre going to
clean the course prior to each day, they will go on course and ensure that wont
happen.Plastic bags almost cost Belcher and Ryan gold in a 2014 event in Rio
when they dropped to last place in the medal race after being forced to stop and
clear the rubbish off the boat.They caught up enough places to secure the points
to win gold, but Belcher is aware it could have beenn disastrous.
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a massive, massive impact. Hopefully that doesnt happen in the Games, Belcher
said.In their nine trips to Rio in the past three years, Belcher and Ryan have
hit a chair and an esky on the water as well as countless bag and cans, but have
seen some improvement in water quality.Its not ideal, Belcher said.Inside the
marina theres been a dramatic improvement, its much more pleasant than having a
raw sewage outlet where you launch your boat.But the water is still polluted and
theres a lot of rubbish. Were hoping organisers can clean that up as we get
closer to the Games.Theres all sorts of rubbish - dead animals, furniture,
plastic bags, a lot of coke cans.Weve certainly heard a lot that theyre going to
do everything they can to make sure its clean.Were happy with what theyre trying
to do.Belcher teamed with Ryan after winning the 470 class gold medal with
Malcolm Page at the London Games in 2012 and the new pair go to Rio as firm
favourites after winning three of the past four world championships.
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