Graphics play an important role when designing a website. But they are to be used carefully and only when necessary. For instance, when people see a Flash intro, they almost instinctively choose the 'Skip Intro' button. When used carefully, graphics impart visual attraction and facilitates the usability of a website. For instance, haven't you been in a situation where you had to choose between two products of the same quality, but one was more visually appealing than the other? And I'm sure that you chose the one that looked appealing! A good graphic design when strategically placed besides a relevant text helps to emphasize its significance, thereby luring you to buy it.

Graphic designers are often criticized for getting too involved in the artistic aspect of the design and not understanding the subtle difference between what works and what does not. It's a general claim that graphic designers belong to the print media where they contribute by designing brochures, billboards, and book covers. There may be truth to this argument. The Flash Intro that I earlier mentioned about is a classic example of this fact. But then, what works for one situation need not necessarily work in another, causing its relevance to be dynamic. For instance, the specifics for a content driven page are different from the specifics for a brand campaign. A designer who knows about his targeted audience and understands the relevance of his content is sure to be successful in the web designing arena.